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ACLEDA Bank's Promotion Strategy
Target Participants:
Marketing Officer, Chief Marketing Officer
Duration:
1 day
Methodology:
Lecture/demonstration, case study, handout, discussion, and offering experiences
Facilitators:
Management team of Marketing Division in ACLEDA Bank Plc.
Objectives
During this course participants will be able to:
- Know the elements of an effective promotion strategy
- Define the essential skills required for effective promotion
- Understand the concepts of market segmentation, targeting and positioning
- Understand the promotional mix
- Aware of how to evaluate a promotion strategy
- Understand ACLEDA Bank’s experience and lessons learned
Course Contents
- Step in developing effective communication
- Market segmentation, targeting & positioning
- Base & Effectiveness of segmentation
- Differentiation products & services
- Promotional strategy
- Developing advertising strategy
- Major consumer sale promotion tools
- Public relations
- Direct marketing
- Defense strategies
- Attract strategies
- Evaluating advertising
